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Founded in 2014, SmartRTB is a technology first company focused on resolving major pain points across the advertising landscape. We strive to improve marketing dollar effectiveness for advertisers, boost revenue for publishers, and create a friendly user experience.
Through the operation of our Open Marketplace, which brings together buyers and sellers in a tech agnostic platform, we have observed the growing need for an industry shift towards viewable and effective ad placements. Viewability is the future of advertising, and SmartRTB is taking the first step.
Advertisers are growing more aware of where and how their marketing dollars are being spent. Highly viewable placements with smarter engagement metrics give brands the reassurance that their budgets are spent as effectively as possible. For publishers, the need to adapt to a new frontier of digital advertising will be essential in attracting bigger and better advertisers.