Importance Of Order
When creating rules for campaign optimization, it is important to consider the order in which the rules are placed. The impression will go through the rules in a waterfall type effect, meaning it will hit the first rule before moving to the next rule. If the impression does not match the rule it will move to the next and so on. If the impression does not meet any of the rules, the default bid will be placed for the impression. Because of this, it is critical the rules are placed in order based on importance.
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