Exclusion/Inclusion Methodology

The exclusion/inclusion methodology for campaigns is the process used in order to best utilize the granular targeting of the system. When creating campaign rules, it is important to focus on the audience segments you don’t want (exclusion) so a bid will not be placed for that specific impression. Following that, a focus should be placed on the audience segment most important to the campaign (inclusion). These will be the impressions with a higher valuation.
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