Utilizing the reporting functions to find the most valuable audience segments, create rules based off this data to increase campaign ROI. The platform allows for highly granular targeting within these rules. You are able to block specific audience segments based off multiple conditions without having to create a blanket blacklist. The platform also also for specific bidding on these targeted audience segments. This function allows for more freedom in campaign optimization. For example, if a campaign is performing well with users on AT&T, visiting CNN.com, and are male, you are able to bid a greater amount on that specific type of impression in order to increase your return. You are also able to block that specific impression if it is not performing well by creating a bid of 0. When making these rules it is important to consider the Importance of Order and the Exclusion/Inclusion Methodology.
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